Welcome to Sarah and Emily who own and run Parrot Street Book Club, their mission is “Inspiring Children to Love Reading” – which I, personally, think is fantastic. It’s great to have people who want to get our children excited about reading – who doesn’t love getting lost in a fantastic book? Here in this #incredibleindependents interview Sarah and Emily share more about why they started their wonderful independent business.

1) Why did you start your business?

We are two mums and long-time friends (we were at school together and have known each other since we were 11). We are both keen bookclubbers and love reading and talking about books. Parrot Street Book Club was born out of our desire to inspire the same life-long love of reading in our children. We also wanted to build a business that would allow us to work flexibly around our families.

2) What do you love about running your own independent business?

As a small independent business, receiving feedback from happy customers is definitely a highlight. It’s lovely to hear that we’ve enthused a child about a book that they might not otherwise have tried. Inspiring kids to love reading and encouraging families to spend quality time reading together is something we are passionate about, so hearing directly from our customers about the difference their Parrot Street subscription is making to their families is fantastic.

3) What is your favourite product or service and why?

What we offer is really very simple. It’s a book subscription and each month our subscribers receive a fabulous new book to keep, along with an activity pack we created that’s full of puzzles, facts, jokes, ideas for craft projects, recipes and more, all inspired by that month’s book. The packs are carefully curated to help young readers have fun while engaging more deeply with what they are reading, which we think is so important. We’re also very proud of the books we choose for subscribers – we work hard to search out titles and authors we don’t think our subscribers will have discovered already and all our book selections are perfect for both boys and girls.

4)  Let’s spread the indie love, name some other independent businesses you support.

We are members of The Mamahood, a collective of independent mum-run businesses. It’s a wonderful community of creative brands and the first place we go when we’re shopping for gifts or for ourselves!

5) Which is your favourite social media platform and why?

We are on Instagram, Facebook, Twitter and LinkedIn and we’re starting to get a feel for how each one is useful in different ways as we grow our business. We were delighted to be selected by Theo Paphitis as one of his #SBS winners on Twitter last year and have found that being part of that community of small businesses, both on Twitter and Facebook, is extremely useful. But Instagram is probably our favourite platform overall. It’s the perfect place to engage with both parents who share our passion for reading with children and like-minded small business owners whose support has been invaluable to us.

A big thank you to Sarah and Emily for sharing more about their passion for their business. Do check out Parrot Street Book Club if you have kids (or need a gift for a child), I would have been delighted to have something like this when I was a kid! They are another of the Kingston based #incredibleindependents so please do continue to support them by using this hashtag and please do use independent businesses where you can.