A big welcome to Susie from 7000 Jars of Beer in Kingston, the next of my short interviews with #incredibleindependents. Here is a bit more about her wonderful business.
1) Why did you start your business? I’d been working in a brewery for a couple years, and whilst I loved my job I felt I needed more of a challenge. I knew I wanted to stay working in the beer industry and joked with my (then retired) dad at Christmas 2 years ago about opening up a brewery together; I knew that in reality made little sense as there were already so many brilliant breweries in London. I grew up in Kingston and had been noticing the gradual interest in craft beer rising in the local pubs – Kingston was screaming for a beer shop and I knew it was only a matter of time before someone opened one, so I talked to my dad and we decided to open 7000 Jars together. With his background in business and my passion for beer we’ve made a great team.
Susie from 7000 Jars of Beer – Photo credit to @worrallo.
2) What do you love about running your own independent business?
The best part of all of this is being able to get face to face reactions from our customers. All the work I do is for the customer to get a better experience, so it’s fab to see the result of it. I love hearing what a customer thought of a beer I recommended or ordered in, especially when it’s a style they may not have tried otherwise.
3) What is your favourite product or service you provide and why?
Our most popular, and most fun, product is a growler! This is a glass vessel used to take draft beer home; we use a machine that fills them under pressure and ensures no oxygen touches the beer. This means it keeps fresh for four weeks. So customers can try a beer from one of our four taps and then decide to take some home, or to a dinner party, or a picnic! I took a growler of beer to my friends’ Christmas do just yesterday and it was so much fun to share around. The growlers are eco-friendly as they’re reusable, intended to be used over and over again, saving on throwing away bottles and cans all the time. It’s also a cheaper way to take beer home, as draft is generally cheaper than packaged beer.
4) Let’s spread the indie love, name some other independent businesses you support.
Park Brewery are one of our best sellers, people in Kingston absolutely adore them. They do a variety of delicious beers (all named after places in nearby Richmond Park) and Josh and Frankie who own it are just lovely. They’ve been super supportive of us since we opened. They’ve just moved to a larger site so I can’t wait to see what they do next.
5) Which is your favourite social media platform and why?
I personally prefer Instagram because it allows us to really showcase our gorgeous beers, gins and wines. The artwork on some of the beers is incredible, so it’s great to get to share that with people. My assistant manager much prefers twitter… personally I find it a bit confusing, I just can’t get to grips with it!
A big thank you to Susie for taking part and sharing more about her passion for her business. Please continue to support your fantastic #incredibleindependents by using this hashtag and talking about all the amazing independent businesses there are out there.